Client
Catalano’s Seafood
Industry
Food & Beverage
Role
Packaging Design, Packaging Range Development, Graphic Design, Retail Graphics
Year
2025
Catalano’s Seafood has been bringing Western Australian seafood to local tables since 1969, from a Cannington fish and chip shop to its own stores and, now, supermarket shelves.
Project Overview
When Catalano’s was ready to launch into IGA and Coles, its seafood packaging design had to work harder than ever. It needed to look fresh, appetising and instantly recognisable as Catalano’s, sitting alongside the biggest names in the freezer aisle.
We revamped all of their graphic design and created an entire packaging range – every product and every size – so the same look carries from Catalano’s own shops all the way to the supermarket shelf. Each pack had to make the seafood the hero, while making it easy for shoppers to find their favourites at a glance.
We delivered it all on a very tight deadline, and seeing the range on supermarket shelves is a proud moment for us. The Seafood Family deserved packaging that feels like family too.
Testimonial
We approached Taryn to execute our rebrand with a big focus on retail ready packaging, sales brochures & point of sales design. She did an excellent job at bringing our vision to life & work tirelessly to get the project over the line given the tight turn around time. I would highly recommend Taryn for big & large projects – she is fantastic!
