Accounting for real people

FAJ is Fremantle’s longest-running accounting firm, and its tagline says it all: accounting for real people. Our accounting firm branding set out to make that feel true everywhere – warm and approachable, and still every bit professional for a firm local businesses and families have trusted for years.

The rebrand rolled out across the whole business: office signage, stationery and folders, marketing collateral, interactive forms and documents, staff ID tags, merchandise, and art direction for the team photography. Even the business cards work harder – each one uses NFC tap-to-share, with a version for every service, from accounting and audit to bookkeeping.

TL Design Co. designed the website UI and UX, and Ben at Websmith Studio built it, giving FAJ’s diverse clients an easy way to find the right advice. Helping a Fremantle institution step into a fresh new chapter was a real privilege.