A website is often the first conversation someone has with your business, and it happens without you in the room. The job of the design is to have that conversation well and grab their attention in less than three seconds.
Start with the questions, not the pages
Before deciding on the pages you need, write down the five questions every good customer asks before they buy or hire you. What do you do? Who is it for? What does it cost? Can I trust you? What happens next? A site that answers those questions clearly and makes them easy to find will outperform one that looks good but buries the information.
Show the results
Nothing builds confidence like evidence. When I started my business, the best advice I ever received was to ask for testimonials. Real people, real projects, real photography and real words from real clients do more than any headline can. People care far more about what others think than what you say about yourself.
Good design removes doubt and creates trust. Every section should make the user’s journey feel obvious and natural.
Making the journey easy
Every page should lead somewhere. A clear call to action, a short form, a phone number that can be tapped. Make it easy to say yes, and people will. Make them work for it and they’re gone.
