Client
Mercedes Netball Club
Industry
Community Sports & Recreation
Role
Brand Identity, Logo Design, Uniform & Merchandise Design, Website Design, Social Media, Creative Direction
Year
2025
A complete rebrand for Perth's Mercedes Netball Club, transforming a 95-year legacy into a modern, dynamic identity that honours tradition while celebrating the strength and grace of today's athletes.
Project Overview
Mercedes Netball Club has been part of Perth netball for 95 years, and the club wanted a brand its players would be proud to wear. The brief for this sports club branding was clear: keep the iconic red and green that ties the club to Mercedes College, but make it feel athletic, current and confident on court.
We designed a dynamic netball icon that captures movement in a positive direction, and refined the palette so the red and green feel sophisticated rather than dated. Rather than throw away the club’s history, we evolved the curves from their recent uniform update into the wider visual language – a refresh that respects everything that came before.
From there the brand carries through uniforms, hoodies, scarves, hats and bags, the website, social media templates and email newsletters. Seeing the players proud to wear it on game day is the best result we could have asked for.
Testimonial
We recently worked with Taryn at TL Design Co. to completely rebrand our netball club, and the results have exceeded all expectations. From the very beginning, Taryn took the time to understand our club’s history, values, and the look and feel we wanted for the club. Taryn listened to our vision and transformed our club brand into a modern, athletic and professional identity that still respected the history of our club.
The new logo, colours, and overall style have given our club a fresh, unified look that has been received by all extremely positively. Taryn was very impressive in her attention to detail, communication and collaboration throughout the process. She welcomed feedback, explained clearly all design decisions, and ensured the final result truly represented our club.
We would highly recommend Taryn to any organisation looking for a thoughtful, strategic, and high-quality rebrand.
