Next-Gen Land Management

LeaseCTRL² is the next generation of maxgeo’s land management software, rebuilding a trusted desktop tool into a cloud-first platform for mining companies worldwide. Our land management software branding needed to honour the people who’d relied on the original for years, while making it clear this was something new.

We changed the name first. We suggested shortening Control to CTRL – sharper, more modern, and instantly familiar to anyone who’s ever used a keyboard. From there, we built a confident visual language and a colour palette that nods to the original but feels cleaner and more contemporary. It’s bold enough to stand out in a conservative industry, and still approachable for the land managers and executives who use it every day.

The identity carries through business cards, stationery, social media templates, software icons and the website, built with Websmith Studio, right through to event banners, t-shirts, lanyards and water bottles for the expo stand. LeaseCTRL² was where it all started – Maxgeo loved the result so much that they asked us to bring the rest of their brand family up to the same standard.