Collaborative Data Solutions

Mining software web design and branding for a global audience starts with the people using it – geologists and data teams who need to trust what they’re looking at. Maxgeo had grown into a family of products, including DataShed and LogChief, each with its own following. Their global rebrand needed to bring everything together under one name, without losing what each product had built.

We started with the strategy, to fully understand the business – discovery sessions, competitor research and brand territory exploration – before developing the parent logo, a new orange and navy palette, the typography and the wider visual language. From there we built a clear brand architecture, giving each product its own mark while keeping it clearly part of the maxgeo family.

The new identity then carried through the website, built by Websmith, along with software screens, app icons, digital advertising, social media and business cards. Viv, Amanda and the team trusted us with a brand that now speaks to the industry worldwide, and seeing it all come together as one is something we’re genuinely proud of.